Consumer Loyalty Card Privacy Program Implementation Guide

Description:

These Consumer Loyalty Card Privacy Guidelines have been voluntarily developed, reviewed, and updated by FMI staff, FMI member companies,privacy experts, market research organizations, and consumer and public interest groups. The goal is to provide the shopping public with unwavering reassurance that the industry respects and is committed to the responsible protection of customer privacy. The scope of this document covers privacy guidelines appropriate for loyalty cards. An organization may have other privacy guidelines as well, such as for online operations. These guidelines may be included with a larger privacy policy, where appropriate.