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Consumer Beliefs, Knowledge, and Willingness-to-Pay for Sustainability-Related Poultry Production Practices Broiler Survey Report

Jayson L. Lusk, Ph.D. Prepared for the FMI Foundation, Animal Agriculture Alliance,and the Foundation for Food and Agriculture Research

Electronic (digital download/no shipping)

Member and Non-member - $0.00


The overriding purpose of this project is to determine the market potential and consumer willingness-to-pay for chicken breast with different labels, with primary focus on slow growth labels. In November 2017, a national survey of over 2,000 U.S. chicken consumers was conducted. This survey provides a host of information on consumer preferences for chicken. A choice experiment, which simulates retail purchases, was included to compare slow growth chicken breast demand for consumers exposed to different types of information and who made choices in the presence or absence of brands.

Product Details:

Product ID: 3207
Publication Year: 2018
Pages, Size, or Length: 50 pages