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This FMI/GMA Trading Partner Alliance best practices guide presents methods for counterfeit detection, prevention and deterrence, as well as recommendations for responding to the discovery of suspect goods. This guide allows companies to benchmark their efforts and policies related to counterfeit product against what other consumer packaged goods(CPG) companies are doing to safeguard their supply chains, protect their brand image and ensure the integrity of their customer and consumer relationships. The scope of products covered in this guide includes CPG – food, over-the-counter medicines, pet and health and beauty care products. The guide does not cover coupons, apparel, sporting goods, automotive, electronics or other non-food items found in mass merchandisers and specialty retail. Prepared by: Inmar and Authentix