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This research report provides a comprehensive examination of the foundational knowledge, measurement approaches, and strategies used to reduce retail out-of-stocks (OOS) in the fast-moving consumer goods (FMCG) industry. Its objective is to provide a guide to FMCG retailers that seek to reduce their costs associated with OOS items, while simultaneously enhancing shopper satisfaction with sustained lower levels of OOS. This effort was conduct by the University of Colorado and the IE Business School Madrid. The funding was underwritten by Procter & Gamble.
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