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Retail Media Networks and the Independent Operator: Top 10 Things to Know (On-Demand Recording)
Format:
Digital
FMI Members - $0.00
Description:
Retail media networks are transforming marketing by enabling targeted advertising powered by consumer insights. Explore how independent retailers can leverage these networks to maximize ad revenue and build stronger consumer connections.
John Najjar, Chair of the FMI Independent Operators Committee and President/CEO of Seaside Market, introduces this important topic. Dr. Ernest Baskin, Associate Professor of Food Marketing at Saint Joseph’s University, provides cutting-edge research on consumer behavior and retail media strategies.
Key Takeaways:
- Strategies to position your business as a leader in retail media
- Techniques for capturing ad revenue through consumer insights
- Guidance on building impactful supplier partnerships
Watch this presentation to unlock the power of your consumer insights!
Product Details:
| Product ID: | 1000463 |
|---|---|
| Publication Year: | 2024 |
| Pages, Size, or Length: | 49 |
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