Engaging In Collaborative Business Relationships

FMI, The Partnering Group, Inc.

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There are three overall goals for the content of this report.

  1. To investigate the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers;
  2. To uncover the specific approaches to Private Brand collaboration and highlight successes or gaps versus global approaches or versus successful approaches used by Retailers and National Brands; and
  3. To propose additional work steps and tasks required of both parties to drive collaborative business planning in Private Brands and drive more sales.

Product Details:

Product ID: 3156
Publication Year: 2015
Page length: 17