54th Annual Financial Executive Conference Sunday, May 23 - Tuesday, May 25, 2004 Omni San Francisco Hotel 500 California Street at Montgomery [map] San Francisco, CA 94104

The 2004 Financial Executive Conference will explore topics of interest to anyone responsible for or involved in the financial health of their company. Sessions will cover benefits and the bottom line, managing credit and debit card fees, corporate performance management, self-insurance vs. full insurance, a look at the new accounting standards, and a review of proper accounting of promotions and allowances. Informal discussion groups are scheduled for executives to discuss issues and concerns with their peers.

Registration Includes:

Includes all meeting materials, breakfasts, coffee breaks, lunch and receptions.

Who Should Attend:

Chief financial officers, controllers, treasurers, accounting directors and managers, and/or other individuals involved in financial management. (Closed to the press.)

Meeting Attire:

Casual attire (no ties) is recommended for the entire conference.

Cancellation and Other Policies:

Full refund if notification is received prior to one week before meeting; 60 percent refund if less than one week's notification. No refund if notification is received after May 21 (COB). If registration is not cancelled before start of meeting, registrant will be responsible for paying full registration fee.

Is Media Allowed?

No

Continuing Education Information:

The Food Marketing Institute is registered with the
National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue Nortg, Nashville, TN 37219-2417. Telepphone 615/880-4200. Website: www.nasba.org. The 54th Annual Financial Executive Conference is at the advance course level and there are no prerequisites. Attendance at the entire conference earns a maximum of 18 cpe credits in the management field of study. A permanent record is maintained by FMI. Contact Elizabeth Newton (202/220-0711) for further information.

General Hotel Information:

FMI does not arrange hotel accommodations; they should be made directly with the hotel. A block of sleeping rooms ($159.00 single/double) will be held at the Omni San Francisco Hotel for our attendess until May 2. Reservation requests received after this cutoff will be confirmed on an availability basis. All sleeping room accommadations are subject to applicable taxes.

Travel Information:

United and Delta Airlines, FMI's official carriers for this meeting, are offering discounted airfares to attendees. Call United or Delta today to take advantage of the special offers available only to Financial Executive Conference attendees.