Just as farmers continually nourish the crops they cultivate, during this interactive online learning experience we will nourish our organizations’ ability to meet our customers’ and stakeholders’ desire for greater trust-building transparency about the foods they enjoy. Participants will operationalize the elements that define trust-building transparency – motivations, disclosure, stakeholder participation, relevance and more.
This is part two of a three-part online learning experience designed to help your food retail company develop a trust-building transparency program for your organization. We encourage you to join in all three parts, including these additional portions:
• February 21 - Cultivate Trust-Building Transparency
• March 7 - Harvest Results from Trust-Building Transparency
J.J. Jones, Co-founder
Roots & Legacies on behalf of The Center for Food Integrity
Turning consumer data and research into useable insights for today’s food system energizes J.J. Earning degrees from Kansas State University in Animal Science and Industry and International Agriculture, J.J. is a strong leader in communicating with various agriculture and food industry stakeholders.
J.J. is a frequent presenter on consumer attitudes and trends regarding agriculture and food and has worked in over 30 countries on behalf of farmers, ranchers and agribusiness during his career. Over his career J.J. has worked with countless food system leaders from the American Association of Swine Veterinarians to Wegmans and Galunion [food service] in Brazil to the World Wildlife Fund.
J.J. is a board member of both the Agribusiness Council of Kansas City and Cultivating Change Foundation, an elder at Country Club Christian Church and a Governor for the American Royal Association. J.J. and his husband, Kevin, enjoy all things food and wine!