How Do Diets and Health Consciousness Impact Transparency?

Thursday, March 28, 2019 (2pm - 3pm US/Eastern)
Register Now My Meetings


Join us for a webinar on how diets and health consciousness impact the transparency imperative. We will examine many aspects of the topic and provide guidance for industry next steps. Those steps include the need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.

Speakers:

Doug Baker
Vice President, Private Brands & Technology
Food Marketing Institure

Patrick Morehead
Chief Marketing Officer
Label Insight

Steve Markenson
Director, Research
Food Marketing Institute