How Does Transparency Differ Across Demographic/Generational Segments?

Thursday, January 17, 2019 (2pm - 3pm US/Eastern)

This webinar is on how transparency differs across demographic/generational segment examines many aspects of the topic and provides guidance for industry next steps. Those steps include the need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.


Doug Baker
Vice President, Private Brands & Technology
Food Marketing Institure

Patrick Morehead
Chief Marketing Officer
Label Insight

Steve Markenson
Director, Research
Food Marketing Institute