Power of Private Brands: From the Consumer Thursday, May 10, 2018 (2pm - 3pm US/Eastern) Webinar

Private Brands are becoming full-fledged brands in their own right, and increasingly winning the hearts and dollars of consumers. While younger patrons are the most passionate, the momentum has spread to a wider range of generations.

Join us on May 10th as IRI’s Mark McKeown, and members of the FMI Private Brand Leadership Council, review this year’s Power of Private Brands: From the Consumer report.

The report will share key insights to help retailers and trading partners, better understand what engages the changing consumer and ways those insights can help continue to build on current momentum.

Join the webinar to hear from key leaders in the private brand space:

Mark McKeown
Vice President Client Insights
IRI

Doug Baker
Vice President of Private Brands & Technology
FMI