Power of Private Brands: From the Consumer

Thursday, May 10, 2018 (2pm - 3pm US/Eastern)

Private Brands are becoming full-fledged brands in their own right, and increasingly winning the hearts and dollars of consumers. While younger patrons are the most passionate, the momentum has spread to a wider range of generations.

Join us on May 10th as IRIís Mark McKeown, and members of the FMI Private Brand Leadership Council, review this yearís Power of Private Brands: From the Consumer report.

The report will share key insights to help retailers and trading partners, better understand what engages the changing consumer and ways those insights can help continue to build on current momentum.

Join the webinar to hear from key leaders in the private brand space:

Mark McKeown
Vice President Client Insights

Doug Baker
Vice President of Private Brands & Technology