During the past few years, shoppers have gotten much savvier when it comes to their food. They examine labels more closely, and they increasingly want to know the origins of their food. They are demanding more transparency overall from food manufacturers and retailers to ensure that the companies’ practices align with their own values.
New research from IRI and the Food Marketing Institute (FMI) shows the impact that transparency and social and cultural initiatives have had on retail sales across the U.S. The second installment of the 2018 Top Trends in Fresh webinar series, “Food Transparency and Social and Cultural Alignment,” will discuss the progress made in some areas as well as opportunity areas for future growth.
During this webinar, attendees will learn:
• How retailers and manufacturers are building competitive advantage by listening to the voice of the customer
• How social media can provide insights for programs, innovation and personalization
• How manufacturers and retailers can accelerate sales with different initiatives to appeal to varying consumer segments
• Why IRI believes that future growth will continue
Vice President of Fresh Foods
Food Marketing Institute
Sally Lyons Wyatt
Executive Vice President and Practice Leader
Senior Vice President