IRI and FMI Top Trends in Fresh – Through Consumers’ Eyes

Thursday, February 22, 2018 (2pm - 3pm US/Eastern)

The perimeter has been the fastest growing segment in CPG but today is seeing challenges to build on its recent momentum as consumers’ choices have increased. This gives retailers and manufacturers a unique opportunity to differentiate themselves by making the most of these aisles. IRI, FMI and the FMI Fresh Food Executive Committee are again joining forces to confirm the relevance of the top trends in fresh that IRI and FMI have noted over the past two years.

During 2018, IRI and FMI are hosting five top trends in fresh educational webinars, kicking off on Feb. 22 and concluding in October. Because today’s consumers want to improve and maintain their overall health and well-being and do so in a way that is convenient for them, the first webinar will focus on “Holistic Health and Convenience.” IRI’s Sally Lyons Wyatt and Larry Levin will be sharing how these trends have evolved through the voice of the consumer and how they differ across generations.

Don’t miss out on this webinar, where you’ll learn:

- How lifestyle, including diet and exercise, plays a critical role in holistic health
- How fresh food categories are benefiting from consumers’ focus on their
overall health and convenience
- How retailers and manufacturers can better collaborate to assist consumers
with their lifestyle goals and provide them access to healthy products in a
more convenient way

Rick Stein, Vice President of Fresh Foods, Food Marketing Institute
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
Larry Levin, Executive Vice President, IRI

Other Upcoming Top Trends in Fresh Webinars:
April 25: Food Transparency and Social & Cultural Alignment
June 20: Customization to the New Consumerism and Prepared Foods Specialty
September 13: Personalization and the Connected Consumer
October 2: Hyperlocalization and New Supply Chains

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