The shift to digital purchasing of fast-moving consumer goods (FMCG) is not only pervasive, itís all inclusive. Itís being driven by a diverse set of consumers, not just by Millennials or the most affluent consumers. This -- combined with acquisitions and innovations in the FMCG market -- is accelerating that pace of online food shopping adoption, meaning that manufacturers and retailers should be readying their organizations to meet the needs of the digitally engaged food shopper.
Join speakers from Nielsen, The Dialogic Group and Food Marketing Institute for Collaborating for FMCG Omnichannel Success as we explore our recent research into the inhibitors and enablers for omnichannel success. Rooted in Nielsen data, online assessments and in-person interviews of grocery executives, these insights provide a blueprint for creating an omnichannel-ready organization.
Laurie Rains, Group VP, Retail Commercial Strategy, Nielsen
Thom Blischok, Chairman and CEO, The Dialogic Group, LLC
Patrick Walsh, Chief Business Development Officer, Food Marketing Institute