At nearly $15 billion and a sales increase of 5.5 percent, deli/fresh prepared is the fastest growing area in the fresh perimeter — driving both innovation and differentiation among retailers. But deli departments cannot be everything to everyone. Understanding the desired role, features and benefits of the deli department among the target audience will help maximize its contribution to total store success. Join us for:
• A review outlining the market opportunity for fresh-prepared based on shopper habits and interest.
• The image and reputation of fresh-prepared in the eyes of shoppers.
• Channels shopped and restaurant competition.
• Meeting and exceeding expectations in fresh prepared.
Sally Lyons Wyatt
Executive Vice President & Practice Leader
Vice President of Fresh Foods
Food Marketing Institute
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