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U.S. Grocery Shopper Trends 2016 Overview
Laurie Demeritt, Chief Executive Officer, The Hartman Group
David Fikes, Vice President, Communications & Consumer/Community Affairs
This webinar will highlight findings from the FMI 2016 U.S. Grocery Shopper Trends Report, conducted by The Hartman Group. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers. Join us on Wednesday, August 3 at 1:00 PM ET to gain insight in to the shift in shopping and the growth in shared shopping and co-shopping to satisfy personal desires and household needs.