COOL Compliance Meeting - Chicago, IL

Wednesday, August 13, 2008
Hyatt Regency O'Hare
9300 West Bryn Mawr Avenue [map]
Rosemont, IL 60018-5202


Join your retail and supply chain colleagues to hear from USDA and industry leaders how to implement the new COOL regulations.

USDA is expected to issue its long-awaited COOL regulations in early August, just in time for the COOL statute to take effect on September 30, 2008. COOL will require suppliers and retailers to work together to provide country of origin information for a wide range of products, including fresh and frozen beef, pork, lamb, and chicken, as well as fresh and frozen fruits and vegetables.

To ensure that the retail and supplier communities understand the new regulation and to give them the latest information and an opportunity to understand -- together -- how the new regulations will impact their businesses, the American Meat Institute, United Fresh Produce Association and the Food Marketing Institute will hold joint, informational seminars on the new COOL rules and how they will need to be implemented. These seminars will be held at 3 different, airport-friendly locations across the country from August 12 thru August 14, 2008. Each day will have two sessions: the morning session will be led by AMI and FMI and focus on COOL implementation for meat; the afternoon session will be led by United Fresh and FMI and focus on implementation for produce. USDA has been invited to participate and to answer your questions about how they will implement the new rule.

So, join USDA, your colleagues and your industry leaders to understand the new rules and how to implement them before the law takes effect.

August 12, 2008
Four Points by Sheraton BWI Airport Hotel
Baltimore, Maryland
Meat Session: 9:00 am - Noon
Produce Session: 1:00 pm - 4:00 pm

August 13, 2008
Hyatt Regency O'Hare
Chicago, Illinois
Meat Session: 9:00 am - Noon
Produce Session: 1:00 pm - 4:00 pm

August 14, 2008
Wyndham Hotel San Jose
San Jose, California
Meat Session: 9:00 am - Noon
Produce Session: 1:00 pm - 4:00 pm

Registration Includes:

Registration fee is $195. This includes both sessions, session materials, and lunch. Fee does NOT include your hotel accommodations or airfare.

Registration payment for this meeting is by credit card ONLY. We will not be accepting checks for registration payments.

Meeting Attire:

Business Casual Attire

Cancellation and Other Policies:

CANCELLATION: Registrations are non-refundable, however they are transferable within the registered company. Please notify Susan Arena in writing by email to or fax 202-220-0870 of any changes on or before August 11, 2008.

Is Media Allowed?


General Hotel Information:

Please make room reservations with the Hyatt Regency O'Hare by calling the hotel directly at (847) 696-1234 or (800) 233-1234. The cutoff date for securing a room at the program rate of $141 single/double is August 12, 2008 or until rooms sell out. We encourage you make make your reservations early, as the hotel may sell-out before this date. Reservations will be accepted on a space-available basis and higher rates may apply. Be sure to refer to the COOL Meeting for the reduced rate.

Sponsors and Sponsorship Information:

Food Marketing Institute, American Meat Institute, United Fresh Produce Association