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Consumers’ shopping and eating patterns are changing, and they are shopping the perimeter of the store for fresh products like never before. Since there is a huge opportunity for retailers to differentiate themselves in the marketplace by making the most of their perimeter aisles, IRI, FMI and the FMI Fresh Food Executive Committee are joining forces to unveil the top five trends that will impact the fresh food industry in 2016.
To take a deep dive into each of the top five trends, IRI and FMI also are hosting a series of monthly educational webinars, kicking off on Jan. 28 and running through May. Because today’s consumers want to know what’s in their food and where it comes from, the first webinar will focus on “Food Transparency.” Transparency is more important than ever to consumers, so retailers who are on the forefront of marketing and merchandising these products grow sales up to 25 percent faster than average.
Which primary product claims are gaining critical mass and their contribution to overall growth in meat, produce and other departments
Which emerging claims are growing quickly and will likely accelerate in the near future
Why IRI believes that future growth will continue in this area
The value of driving marketing and merchandising efforts to fully leverage this trend and how it impacts your business
Speakers: Chris DuBois, senior principal, IRI; and Rick Stein, vice president of fresh foods, Food Marketing Institute
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