The Food Marketing Institute and the FMI Foundation have proclaimed September 2015 as National Family Meals Month™. This nationwide industry initiative is designed to promote the role grocers play in helping busy families eat at home together more often, and to give you a new, creative way to spotlight your existing family meals program. Numerous studies demonstrate that preparing and sharing meals at home make families and kids stronger and healthier. The call to action is to encourage your shoppers to commit to one more family meal per week.
We hope your company will become a champion for integrating National Family Meals Month™ into your operational calendar. Participating in the movement is easy and fun. We created an online toolkit to provide you with free assets to help make this a “plug and play” marketing concept that can complement your existing mealtime promotions and programs. Please join our webinar for an overview of the materials available to help make your campaign a success.