U.S Grocery Shopper Trends 2014 Overview - Webinar

Tuesday, July 22, 2014 (2pm - 3pm US/Eastern)
Post- FMI Connect Webinar Series
2345 Crystal Drive
Suite 800
Arlington 22202

U.S Grocery Shopper Trends 2014 Overview
Laurie Demeritt, Chief Executive Officer, The Hartman Group
Susan Borra, Senior Vice President, Communications and Strategic Planning, Food Marketing Institute

This webinar will highlight findings from the FMI 2014 U.S. Grocery Shopper Trends Report, conducted by the Hartman Group. Participants will gain insight into why individual food shoppers make the decisions they do, and how their attitudes and piecemeal behaviors translate into large-scale shifts that affect supermarket revenues and growth. The research provides not just data that the industry can rely on to inform decision-making, but also offers an evidence-based point of view relevant to the most urgent strategic challenges facing food marketers.

This is the first of four webinars delving into findings from the Trends research. Other topics covered will be Health and Wellness, The Male Shopper and The Millennial Shopper. The follow-on webinar schedule will be announced at a later date.

Registration is full. A recording will be available by Friday, July 25. You can access the recording on fmiconnect.net/webinars

Please contact Sue Wilkinson, swilkinson@fmi.org, with any questions.

Related Web Pages and Sites:
FMI Connect

Registration Fees:

These fees are available through 07/22/2014
Name Price
Trends Webinar $0.00  

Sponsors and Sponsorship Information:

This webinar is presented as part of the 2014 FMI Connect educational series.