The Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA) have launched a multi-million dollar consumer education campaign in support of the Facts Up Front nutrition labeling program. This national campaign aims to increase consumer awareness, understanding and use of the Facts Up Front icons, leveraging print and digital advertising, public relations, and in-store marketing.
FMI and GMA will be co-hosting an hour long webinar on April 23 at 1 PM ET to:
• Brief FMI retail and wholesale members about the Facts Up Front consumer education campaign
• Educate retailers how they can benefit by leveraging available Facts Up Front in-store marketing resources in their existing health & wellness programs
• Drive shopper awareness and understanding of the new labels on national branded and private label items.