volume decomposition (due-to) (volume bridge)

Analysis that attributes a change in sales to various business drivers. It quantifies how much of a volume change was due to changes in many different of things that were taking place at the same time. The most common business drivers included in the analysis are distribution, pricing and merchandising. There is almost always an All Other bucket, too, that accounts for everything else not explicitly included. Other names for the same thing are: Volume Decomp, Due-To (because it tells you how much of the sales change is due to each of the drivers) and Volume Bridge (since it bridges the volume from one period to another).