percent all commodity volume (ACV) distribution

Measures the breadth of distribution of a product. Comprable to percent of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distribution in Chicago, which is worth more than a point of distribution in Des Moines. Keep in mind that just because an item is authorized does not mean it is in distribution. The item must scan at least once during the period to be counted as in distribution. NOTE: Percent ACV Distribution is NOT additive across products, markets, or periods! See All Commodity Volume (ACV) definition for more details about that component of this measure.