FMI Statement on Study of Electronic or Digital Link Disclosure Sep 7, 2017 ARLINGTON, VA – Food Marketing Institute (FMI) issued the following statement from FMI President and CEO Leslie G. Sarasin on the ‘third-party evaluation of challenges impacting access to bioengineered food disclosure:’ “We are pleased that Deloitte’s consumer access study revealed much of what we at FMI are seeing in our research. Our findings concur there is a majority and increasing number of our members’ customers who are able and willing to use digital means to access detailed product information when they want that information. Increasingly shoppers have the hardware and Wi-Fi or cellular access available to them to do so. Of course in the tradition of food retail’s strong history of customer service, we recognize the need to provide supplemental education to our customers about the information available to them and how to best use the QR Code. And, we are planning to do so in a concerted effort as soon as the final rule is issued and implementation begins."