NOVEMBER 16, 2016 - Newark, Del. and Arlington, Va. - The mass-market floral supply chain should continue to focus on impulse floral sales and holiday floral sales, while looking to grow website, wedding and sympathy sales, according to new research commissioned by Produce Marketing Association (PMA) and Food Marketing Institute (FMI).


The report, “Trends in Mass-Market Floral,” provides a comprehensive snapshot of the U.S. mass-market floral retail business, to help companies assess their current positions and to plan their futures. The report identifies trends relating to store operations, floral offerings and services, sourcing practices and corporate floral buyer priorities. Based on that benchmarking snapshot, the report outlines a number of business growth opportunities for the next 3-5 years.


As the leading associations for food retail and global fresh produce and floral supply chain, respectively, FMI and PMA harnessed an opportunity to benefit the associations’ members across the mass-market floral supply chain.


“PMA’s Floral Council identified the need for this type of business information as a priority, to help our mass-market floral industry to be more competitive,” said PMA Floral Director Becky Roberts. “This report contains information that is useful for every link in the supply chain, from data on shrink to insight on where retailers will focus over the next 3-5 years.”


“When grocery shoppers think ‘fresh,’ they consider all the tastes and aromas associated with the meal they’re ultimately shopping for as well as the experience they’re hoping to create in their homes,” said FMI Vice President of Fresh Foods Rick Stein. “This research can help companies set the tone for the shopping trip and grow their businesses across the entire mass-market floral supply chain.”


Prince & Prince, Inc., a recognized leader in floral market research, conducted the study for PMA and FMI. The mass-market retail floral industry was last benchmarked in 2003; the mass-market floral retail industry has grown and changed considerably since then.


The report is available only to association members (member log-in required). PMA members can download the report at: FMI members can download the report here: