ARLINGTON, VA – April 22, 2014 – Food Marketing Institute (FMI) announces the release of a new sustainability resource to assist food retailers in defining, communicating and engaging senior executives.  Making the Business Case for Sustainability: A Guide for Practitioners provides sustainability leaders with a practical approach and dozens of specific company examples to use as a model for successful incorporating sustainability into business objectives. 


“FMI members recognize that our industry is uniquely positioned to make a difference by providing consumers with more sustainable choices, producing food as efficiently as possible and reducing our direct environmental impact throughout the supply chain,” said Jeanne vonZastrow, senior director of sustainability for FMI. “FMI is pleased to offer this free resource that benefits and helps move the entire industry forward on a topic as timely and important as sustainability.”


This guide, created by FMI’s members of the Sustainability Executive Committee with assistance from Blu Skye Consulting, demonstrates a step-by-step process to elevate the importance of sustainability within a company; embed sustainability into business processes and day-to-day decisions; and engage employees in on-going sustainability efforts.   


The report is available as a free download from the FMI Store.