ARLINGTON, VA — May 6, 2011 — The International Association for Food Protection (IAFP) announced today that Rapid Recall Exchange is the recipient of the Food Safety Innovation Award. This prestigious award recognizes new ideas, practices, or products that have a positive impact on food safety—improving public health and quality of life.

Created in September 2009 by the Food Marketing Institute (FMI) and GS1 US, Rapid Recall Exchange provides timely and accurate product recall and withdrawal notifications to its members through a convenient web-based service that allows two-way communication between suppliers and retailers/wholesalers. In less than two years, more than 600 companies have subscribed to Rapid Recall Exchange, including 21 of the 24 largest supermarket chains based in the United States.

”We are honored to be recognized by IAFP. Rapid Recall Exchange makes a critical contribution by enhancing food safety,” says FMI President and Chief Executive Officer Leslie G. Sarasin. “It takes advantage of technological advancements in information exchange to ensure the food provided to consumers is safe.”

“This is great recognition, not only for the innovation that went into the service, but for the companies that put their time and insights into its development,” said Bob Carpenter, President and CEO of GS1 US. “As a result of exemplary collaboration among food industry professionals, consumers now can be more confident knowing that many in the grocery industry are using a reliable, efficient and world-class food recall service.”

IAFP will award the recipients at IAFP 2011, taking place July 31-Aug. 3 in Milwaukee.


The Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its 1,500 member companies—food retailers and wholesalers—in the United States and around the world. FMI's U.S. members operate approximately 26,000 retail food stores and 14,000 pharmacies. Their combined annual sales volume of $680 billion represents three-quarters of all retail food store sales in the United States. FMI's retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from more than 50 countries. FMI's associate members include the supplier partners of its retail and wholesale members. More information is available at

GS1 US, a member of GS1, is a not-for-profit organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards. More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®).