ARLINGTON, VA — March 17, 2011 — Supermarket executives in pharmacy, nutrition, marketing, health and beauty care, center store and operations will join suppliers and service providers at the 2011 Health & Wellness Conference, April 3-5, at the Omni Resort at ChampionsGate in Orlando, FL. The conference was developed by the Food Marketing Institute (FMI) to provide opportunities for retailers and suppliers to collaborate on ways to meet the wellness needs of today’s customers.

“Supermarkets are best positioned to merge the power of food and pharmacy,” said Cathy Polley, vice president of health and wellness at FMI. “A whole store approach is truly what it takes to provide customers with the products and information they need. This conference is a perfect opportunity for retailers to meet with suppliers and service providers and discover news ways to integrate health and wellness throughout the store.”
Informative Educational Sessions on Top Pharmacy Issues

Phil Lempert, aka Supermarket Guru, and CEO of The Lempert Report, will serve as moderator for the conference. The three day program features speakers from pharmacy, medicine, nutrition, marketing and industry who will share their insights and best practices including:

Food as Medicine — That Will Actually Go Down

David Katz, MD, an internationally renowned authority on nutrition, weight management, and the prevention of chronic diseases, shares his perspective on the significance of food on health and makes the case that diet has the potential to count among the most potent of modern medicines.

The New Nutrition Environment

It's a brave new world for today's supermarket customer to navigate the vast array of food and health information. From the 2010 Dietary Guidelines for Americans to tighter controls on product health claims, consumers are exposed to a barrage of efforts by the federal and local governments, schools and consumer health advocates to reduce obesity and promote healthy eating habits. Gain insight on the latest government policies and trends and hear what consumers have to say about their food choices. An update will be provided on the new FMI/GMA Nutrition Keys Front-of-Pack Labeling Initiative. This session will be lead by Susan Pitman, MA, RD, Partner, FoodMinds, LLC and Susan Borra, RD, Senior Vice President, Communications, Food Marketing Institute.

Know Her Is To Sell To Her: Capturing Female Health-Related Purchases

Explore why women make the buying choices they do and discover how much people trust the supermarket as a source for healthy products and services. Learn new ways to position your healthy offerings to attract female shoppers and drive incremental sales from The Pink Tank President and Founder Marcee Nelson and Senior Vice President Gretchen Goffe.

Partnering To Improve Medication Adherence

Discover how healthcare partnerships can successfully integrate pharmacy performance reporting and interventions to improve medication adherence for health plan participants. Hear a panel discussion about how a health plan and technology company collaborated to scale and deliver performance reports to network pharmacies and test the effectiveness and return-on-investment of specific adherence interventions based on Pharmacy Quality Alliance quality measures. Panel includes:
Laura Cranston, RPh, Executive Director, Pharmacy Quality Alliance, Inc.
Jesse W. McCullough, PharmD, Manager of Field Clinical Services, Rite Aid Corporation
Mark Conklin, PharmD, MS, Clinical Pharmacy Specialist, Highmark

Creating The Best Outcomes: What Healthcare Reform Means For You

The passage of healthcare reform was a great leap forward in creating a healthier population. Physician, author and former Chief Medical Officer for NBC News Bob Arnot, MD examines what the changing shape of healthcare means for you and your business, and how fixing the system will change American healthcare outcomes for the better.

Wellness Innovation Zone

The Wellness Innovation Zone is a fun, interactive learning and idea-sharing experience open to all attendees. Visit the displays and exhibits and partake in thought-provoking discussions. Discover innovative new programs, products and services offering collaborative approaches to health and wellness solutions. The Wellness Innovation Zone is open Sunday, April 3 from 11:00 a.m. to 5:30 p.m.

Please visit this link to register and learn more about the 2011 Health & Wellness Conference.