Borra will serve as a spokesperson for FMI and manage media outreach in support of FMI’s public affairs issues, programs, products, services and events. Borra will oversee all online communications, including the FMI Web site and social media accounts. She will provide communications expertise and counsel to FMI members and direct the activities of the FMI Communications Committee and the Consumer/Community Affairs and Social Responsibility Committee.
“I couldn’t be more pleased to welcome Sue to FMI. Her breadth and depth of knowledge about communications and the food industry will greatly benefit FMI and its members,” said FMI President and Chief Executive Officer Leslie G. Sarasin. “She has a tremendous capacity for handling challenging communications issues and great insight about issues important to food retailers. I am thrilled she will be joining us.”
Borra has more than 30 years experience representing the food retailing and food processing industries. Previously she served as executive vice president at the International Food Information Council (IFIC), where she directed the development of strategic communications programs and public affairs strategies about food, nutrition and food safety issues. She also led the development of consumer education initiatives and programs and served as the president of the IFIC Foundation.
In addition to her communications background, Borra is also a Registered Dietitian and served as president of the American Dietetic Association (ADA) from 2001 to 2002 and as chairman of the ADA Foundation from 1999 to 2000. She currently serves as chairman of the public information committee for the American Society for Nutrition and is active with the American Heart Association and the Institute of Food Technologists.
Borra’s career also includes a prior role at FMI when she served as director of consumer affairs. During that time she was responsible for developing and managing the nutrition, food safety and consumer affairs programs on behalf of retail member companies.
Borra earned a bachelor’s degree in nutrition and dietetics from the University of Maryland at College Park, and completed her dietetic internship at Johns Hopkins University Hospital in Baltimore, MD.
Photo available upon request.