FMI Invites Food Retail Professionals to Take Charge With New Training Seminars Mar 12, 2002 WASHINGTON, DC — March 12, 2002 — Beginning next month, the Food Marketing Institute (FMI) is offering a new, yearlong series of leadership forums to supermarket professionals who want to advance their training and leadership skills. Designed to be fast-paced, example-driven and highly interactive, the daylong sessions will focus on specific issues and trends affecting food retail operations. Featuring lively presentations and frequent drills, the seminars will be led by notable industry experts experienced in fast-track training. All programs will be held at the Hyatt Regency O’Hare in Chicago.The series kicks off in April with two sessions:April 11 Loyalty Marketing: Making the Data Work for YouKen Robb, a principal with Technomic, Inc. and a partner with McMillan Doolittle LLP, will lead a discussion of loyalty marketing programs and how they can grow volume and profits for food retailers. With 35 years of experience in the food industry as a retailer, manufacturer and consultant, Robb will address the consumer interest, technology and supplier relationships necessary to launch and maintain a successful card program.April 12 Customer Service: Strategies to Win Customers and Grow SalesConsultant and motivational speaker Jim Sullivan has worked with some of the retail industry’s most successful companies, including Kroger, Albertson’s, Publix, Walt Disney, American Express, McDonald’s, Nordstrom and Coca-Cola. In this session, Sullivan will discuss the art of customer acquisition and maintenance. He will also offer insight into the concept of customer service, lead a discussion on establishing a system of rewards for quality service, and explain the necessity of tying service objectives to profitability.Other scheduled dates and topics for the training programs are:June 19 Perishables Marketing: Best Practices for Increasing Sales and ProfitsJune 20 I/T Auditing and Security: Protecting Your Company Sept. 17 Petroleum Marketing: Fueling Your Company’s FutureSept. 18 Prepared Foods: Strategies for SuccessNov. 4 The Emerging Consumer: Ethnic MarketingNov. 5 Inventory Management: Back to BasicsRegistration fees are $400 for FMI members and $800 for nonmembers. Companies registering three or more associates pay a reduced fee of $375 each. To register or for more information, please contact Aileen Dullaghan at (202) 220-0704 or visit the FMI Web site at www.fmi.org.