In reproducing the FMI logo, be cognizant of its size and legibility. A logo that is too small or too closely placed with other content can lose its legibility and effectiveness in communicating the brand.
White space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. A minimum amount of white space must always surround the logo. This space is equal to the cap height of the FMI logotype (e.g., the “I” in FMI). Whenever possible, allow more than this amount of white space.
Below is FMI's primary color pallet.
Fonts & Typography
Lexia is our primary serif/slab serif font for headers and Lemance is our primary sans serif font for body copy.
For desktop applications in Microsoft Office Suite, Lucida Fax is our serif/slab serif font for headers and Gadugi is our sans serif font for body copy.
For website and digital application, Roboto Slab is our serif/slab serif font for headers and Lato is our sans serif fond for body copy.