Follow these guidelines so that our brand always looks its best. 

Download FMI Design Guidelines

Our Name

Over the last four decades, our “FMI” shorthand has become synonymous with industry leadership, partnership and progress. Given its strong equity and a growing distinction between what we do and the words behind the original letters, we simplified our branding and are migrating to “FMI” as our formal name.

Our Tagline

In the context of all we do as an organization, it is valuable to have a clear and direct statement about who FMI is, and how our new tagline accomplishes just that. Our official tagline is:

The Food Industry Association

FMI Logo

Our FMI logo signals the dynamic and pivotal role we play in supporting our audiences. The three semicircles are representative of our broad community coming together in partnership, as well our commitment to three pillars of work: advocacy, collaboration and education.

FMI

Our Boilerplate

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org

Logo with Tagline Color Variations

The FMI logo is an important part of our brand, and we want it to be reflected consistently along the way. We invite our members and partners to utilize our logo in co-branded work.

PNG files can be downloaded using links below. Click on the link for the logo version you want and it will open the logo in your browser window. Then right click on the image and save it as an image file to your computer. To access a high-resolution logos for print in a vector file, please email John Lezcano

Logos lockups are available for current FMI Associate members, depending on the membership level. Contact membership@fmi.org to receive your logo lockup file.


FMI_Stacked

Preferred full-color logo with stacked tagline

Used whenever possible, always on white or light color backgrounds.
Download PNG File 

FMI_K_Stacked

Black logo with stacked tagline

Limited use only for one-color, black and white applications.
Download PNG File

FMI_W_Stacked on Green

Reverse logo with stacked tagline
Limited use only for dark color applications.
Download PNG File

FMI_Horizontal

Preferred full-color logo with horizontal tagline

Used whenever possible, always on white or light color backgrounds.
Download PNG File 

FMI_K_Horizontal

Black logo with horizontal tagline

Limited use only for one-color, black and white applications.
Download PNG File

FMI_W_Horizontal on Green

Reverse logo with horizontal tagline
Limited use only for dark color applications.
Download PNG File


Usage

In reproducing the FMI logo, be cognizant of its size and legibility. A logo that is too small or too closely placed with other content can lose its legibility and effectiveness in communicating the brand.

White space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. A minimum amount of white space must always surround the logo. This space is equal to the cap height of the FMI logotype (e.g., the “I” in FMI). Whenever possible, allow more than this amount of white space.

Colors

Below is FMI's primary color pallet. 

color pallet

Fonts & Typography

Lexia is our primary serif/slab serif font for headers and Lemance is our primary sans serif font for body copy. 

For desktop applications in Microsoft Office Suite, Lucida Fax is our serif/slab serif font for headers and Gadugi is our sans serif font for body copy. 

For website and digital application, Roboto Slab is our serif/slab serif font for headers and Lato is our sans serif fond for body copy. 

branding usage
John Lezcano

Questions?

For questions or more information, please contact FMI's Manager, Marketing & Graphic Design, John Lezcano.

Contact John 
Bianca Ruffin

Questions?

For questions or more information, please contact FMI's Senior Manager, Marketing, Bianca Ruffin.

Contact Bianca