The Food Marketing Institute (FMI) commissioned Avalere Health to develop a methodology to calculate the cost to the pharmacy to administer patient messaging programs. Pharmacies administer patient messaging programs to educate patients about prescribed medications andto improve adherence to drug therapy. Pharmacies deliver patient messages through mailings, phone calls, in-store communication, and other communication channels. Drug manufacturers sometimes partner with the pharmacies to sponsor patient messaging programs and to develop the message content. In cases where programs are sponsored, the pharmacies receive a reimbursement from the manufacturer to subsidize the cost of these messaging programs.

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