Best Practices

 
Community Uplift Awards LogoWe appreciate every program submitted for our Community Uplift Awards and over the years we've developed an archive of interesting programs that highlight best practices in community programs. Below are lists of our nominees and winners to help inspire your community uplift program. 

   

Nominees

Click below to see nominees submitted each year and to get ideas for your own community uplift program. 

2025 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2024 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2023 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2022 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2021 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2020 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2019 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2018 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2017 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2016 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2015 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2014 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2013 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2012 Nominations

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

Winners

Click below to see the grocers doing good that stood out.

2024 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2024 Honorable Mentions

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2023 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2023 Honorable Mentions

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2022 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2021 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2020 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2020 Honorable Mentions

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2019 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2018 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2017 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2016 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2015 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2014 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2013 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health

2012 Winners

Hy-Vee Supports the American Heart Association Through Fundraising & Education

Jul 11, 2025, 10:42 AM
Title : Hy-Vee Supports the American Heart Association Through Fundraising & Education
Submitter : Ashley Skokan
Company : Hy-Vee, Inc.
Contact address : 5820 Westown Parkway
Contact city : West Des Moines
Program category : Health
Contact state : IA
Contact zip : 50266
Contact email : askokan@hy-vee.com
Contact phone : 515-339-1358
Select a choice : 1-100 stores
Program start date : Apr 30, 2025, 20:00 PM
Hy-Vee’s mission is to make lives easier, healthier and happier. For more than 55 years, Hy-Vee has served pharmacy patients across the Midwest. To coincide with the grocer’s continued growth across the health care industry, Hy-Vee became a partner of the American Heart Association in 2018 and over the years has provided financial support for critical research into new cardiovascular treatments and medications. Recent studies indicate that more than 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. It’s also estimated that 7 out of 10 people don’t know what to do in an emergency. To increase awareness and support around heart disease and stroke on a more hyperlocal level, Hy-Vee decided to launch a monthlong in-store campaign during the month of May with the American Heart Association — using its reach and presence to unite customers and employees around the important cause. The campaign supported the American Heart Association’s “Life Is Why” initiative, raising funds through a companywide register roundup and increasing awareness among customers and employees via in-store educational events in select markets.
As a pharmacy provider, Hy-Vee is committed to increasing healthcare access. Leveraging its retail footprint, Hy-Vee was able to seamlessly pull off this multifaceted campaign by reaching, engaging and educating individuals within its local communities to align with this mission. In addition to collecting donations at the register to support further medical research, Hy-Vee also hosted free CPR education in four different markets throughout its trade territory. Members of the public and employees were invited to visit Hy-Vee to learn compression-only CPR (also known as hands-only CPR), which can be equally as effective as traditional CPR in the first few minutes of emergency response. CPR is an essential lifesaving skill that can double a cardiac victim’s chance of survival. Providing this critical education — and at no cost — offered an easy way for individuals to learn how to act quickly, calmly and confidently in an emergency.

The purpose of this campaign was multi-pronged. By supporting the “Life Is Why” initiative, Hy-Vee aimed to:

• Raise funds to support further research into heart disease and stroke

• Increase awareness about heart disease and stroke within its communities

• Provide free education and CPR training to customers and employees

• Demonstrate Hy-Vee’s overarching commitment toward making lives healthier

Every facet of the campaign was planned in a way to make it easy for customers to engage. For example, the register roundup allowed customers to easily round up to the nearest dollar at checkout. Relatedly, the free CPR trainings were offered on a walk-in basis with no registration required and were available for everyone ages 9 and up.

Within 31 days, Hy-Vee and its customers raised more than $265,000 through the register roundup to help support the fight against cardiovascular disease and stroke. The campaign was also successful in raising awareness across the Midwest, reaching more than 1.3 million readers/viewers in news coverage. The campaign was featured in a special WHO-13 "Hello Iowa" segment, which focused on “turning bystanders into lifesavers.” The segment included experts from the American Heart Association who shared how bystanders can identify signs of stroke and cardiac arrest and how to calmly and confidently take action when an emergency arises. Hy-Vee also promoted the campaign internally among 150 employees, holding a webinar with Kevin Harker, executive vice president of the Midwest region for the American Heart Association, as well as Michelle Mazzara, a heart attack survivor and local Hy-Vee supplier who shared how her personal journey inspired her to launch a clean-eating brand called Luvafoodie that supports heart-healthy lifestyles.

“Hy-Vee is proud to join the American Heart Association in its mission to fight heart disease and stroke through the Life Is Why campaign. This initiative offers our customers a meaningful way to give back and make a difference. Together through awareness efforts, we can help create a healthier future for everyone.”

- Jeremy Gosch, Chairman & CEO, Hy-Vee, Inc.

"Hy-Vee’s dedication to the Life Is Why campaign shows how businesses and individuals can come together to create real change in the fight against cardiovascular disease. Their support will help advance research, expand life-saving training, and deliver critical resources to communities in need, bringing us closer to a world of longer, healthier lives.”

- Kevin Harker, Executive Vice President of the Midwest Region for the American Heart Association

Categories :
  • Neighborhood Health