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Mass-market floral departments make an important and increasing contribution to both individual store and overall chain performance. Beyond the numbers, floral offerings help retailers engage with customers at an emotional level with beautiful, multisensory products that connect shoppers to their loved ones and friends.
The research findings documented in this report provide a comprehensive industry snapshot of today’s mass-market floral retail business. These findings are:
This report outlines a number of business growth opportunities for our supply chain. Equally important, learnings here will help you focus and grow your mass-market floral business for the future.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.