Power of Private Brands 2023: Innovation that Drives Winning Private Brands

Description:

Innovation in private brands is often thought of as developing new products or finding new ways to keep prices low. But innovation is crucial in many other aspects of the business as well, including brand development, marketing, logistics and supplier relationships. This report examines opportunities geared to three outcomes: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.