Fresh food has been a star of the store for a good part of the last decade. However, growth is slowing. During the past year, fresh sales grew only 1%, which was 3 percentage points less than 2014, and center-store sales growth has outperformed fresh for the first time in almost a decade.
Despite this slower growth, the importance of fresh foods to consumers is increasing and their interest in buying fresh at alternative channels is also up. Fresh has added $7 billion in sales since 2014, and health and convenience continue to be vital considerations for consumersí, impacting more traditional categories across most channels. For manufacturers, itís no longer about having the widest distribution but having the right distribution.
Join IRI and FMI to find out how different channels are impacting fresh, the regions that are performing well and those that arenít, which consumer segments offer growth opportunities, and what CPG manufacturers and retailers need to know to leverage the latest trends and insights.
This webinar is the second session of IRI and FMIís Top Trends in Fresh 2019 four-part series.
Sally Lyons Wyatt
Executive Vice President and Practice Leader
Principal, Fresh Center of Excellence