The Power of Meat is has become the premier, must-see look at meat consumption and shopping through the eyes of the consumer. By combining shopper input with real life sales results, the Power of Meat outlines red flags and opportunities in a market that is increasingly influenced by demographics, technology and megatrends. The 14th edition of the study takes a step back from the tactical execution at the meat case to gain a better understanding of how meat fits into the changing food landscape. How can we optimize meat’s role in the new ways of living, shopping and eating?
• How we live —Influenced by ethical and healthy living, food choices are increasingly influenced by ‘want’ versus ‘need.’ What are shoppers’ views on animal welfare, plant-based eating and the various production attributes?
• How we shop —Influenced by the Millennial generation, shoppers’ approach to shopping trips, store choices and online shopping is fundamentally changing. How do we ensure meat stays front and center?
• How we eat — From Pinterest and instant pots to meal kits and value-added meat, convenience and technology are changing how America cooks and eats. What changes can the industry make to bring solutions for utmost relevance?
Optimizing meat sales means meeting shoppers in their changing ways of approaching food. Join Anne-Marie Roerink of 210 Analytics to learn more!
The Power of Meat is made possible by Cryovac, a division of Sealed Air.