Winning with produce is as important ever, as the department overtook price as the number one reason why shoppers pick one grocery store over another. At the same time, produce was not the slam dunk growth engine in 2018 that it had been for many years. Finding growth means drawing shoppers into new categories and items, optimizing each basket ring and protecting the produce dollar from alternative channels. Join Anne-Marie Roerink of 210 Analytics for a review of the brand new, fourth annual Power of Produce 2019 and learn about:
- The 2018 sales and category engagement performance review.
- Ways to increase dollars sold per trip by capitalizing on consistent growth drivers such as organic, local and value-added produce.
- Why consumers shop farmersí markets and online for produce and whether limited assortment stores are in the mix.
The Power of Produce is made possible by Burris Logistics, The Southeast Produce Council and Yerecic Label.