Consumers want to know precisely where their food comes from — and shoppers’ desire for local food isn’t limited to the produce section. While this is still important, shoppers also want to support local businesses in their communities, ranging from the neighborhood bakery to ready-to-eat prepared foods found in a local deli or startup. The fourth installment of the Top Trends in Fresh webinar series, “Hyperlocalization,” will focus on how retailers can get in on the ground floor with local businesses to drive traffic and find new growth.
As consumers refine their definition of local, new business models are being created that challenge established ones and are forming a new landscape of competition. Now is the time for retailers and manufactures to partner and spur innovation, such as teaming up with farmers’ markets and local businesses for new perimeter offerings.
Don’t miss out on this free webinar, where you’ll learn:
How growers and processors are reinventing categories and building competitive advantage using the voice of the customer
Which growth pockets in the perimeter are driving long-term changes and are most responsive to local products
Different methods that retailers and processors are using and how these tactics accelerate sales in different areas
Why IRI believes that future growth will continue
Speakers: Chris DuBois, senior principal, IRI; and Rick Stein, vice president of fresh foods, Food Marketing Institute