Save the Food--the Ad Council National Media Campaign About Food Waste

Wednesday, July 20, 2016 (2pm - 2:30pm US/Eastern)

Households make up a significant portion of the percentage of food that goes to waste across the U.S. Preventing that waste from occurring in the first place is one of the most cost effective ways to address wasting food. But how do we change people’s behaviors around food? The Natural Resources Defense Council has teamed up with the Ad Council – the public service advertising agency that brought you Smokey Bear and Friends Don’t Let Friends Drive Drunk – to launch Save the Food, a nationwide public service campaign to reduce food waste. After over a year of research and development, the campaign launched in April 2016. This webinar will give a summary of the campaign, highlighting what materials are available to retailers, as well as discussing the creation of materials that are tailored to retail needs.


Cece Wendel, Campaign Director, Advertising Council

As Campaign Director at the Ad Council, Ms. Wedel is responsible for managing the day-to-day campaign operations. Her responsibilities include managing the sponsors and volunteer advertising agencies and overseeing the development of multiple campaigns through research, strategy, creative, production, and distribution of the campaign materials. Cece graduated from the University of Virginia with a BA in Psychology and joined the Advertising Council in February 2007.

Dana Gunders, Senior Scientist, Natural Resources Defense Council (NRDC)

Dana leads NRDC’s work on reducing food waste. She is behind the recent Save the Food media campaign with the Ad Council and last year published her first book, the Waste-Free Kitchen Handbook (September 2015; Chronicle Books), a consumer guide to reducing wasted food in the kitchen. She is also behind two widely cited NRDC reports on food waste, as the author of “Wasted: How America is Losing Up to 40% of Its Food from Farm to Fork to Landfill” (August 2012) and co-author of “The Dating Game: How Confusing Food Date Labels Lead to Food Waste in America” (September 2013). Dana has been featured by countless media outlets, including Dr. Oz, Last Week Tonight with John Oliver, NPR, NY Times, Real Simple, and many others. She holds a B.S. and M.S. in Earth Systems from Stanford University.

Registration Fees:

These fees are available through 07/20/2016
Name Price
Member/Non-Member $0.00