The farm-to-table trend is intensifying, because more and more consumers want to know where their food is coming from, and they want to minimize the distance their food travels before it is eaten. To find out how retailers are making farm-to-grocery a reality by turning the traditional supply chain upside down, join IRI and FMI for the third installment of their Top Trends in Fresh webinar series focusing on “New Supply Chains.”
Historically, farmers’ markets and select restaurants have answered the call for local produce and meat, and grocery stories are now jumping on the bandwagon as well. Grocers are putting rooftop gardens on their stores, owning their own farms and working with “vertical farms,” which operate greenhouse farms at or near supermarkets, cutting time, distance, and cost from the supply chain.
Don’t miss out on this free webinar, where you’ll learn:
-New supply models that will transform perimeter food retailing
-How these new models will likely evolve and which categories are likely to see the most impact
-How retailers are developing more integrated approaches to managing local production with farmers
-How farmers are evolving their marketing and going direct to consumers
Rick Stein, vice president of fresh foods, Food Marketing Institute
Steve Ramsey, executive vice president, IRI
Date: Wednesday, March 30, 2016
Time: 2 p.m. EST
1 p.m. CST
11 a.m. PST
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