Decoding Gen Z's Grocery Shopping Behaviors Monday, June 22, 2026 (2pm - 3pm US/Eastern) Virtual

For more than 50 years, FMI’s U.S. Grocery Shopper Trends research has tracked shopper’s grocery shopping habits and behaviors. This year’s report takes a deep dive into understanding shoppers’ expectations for the evolving physical grocery store and puts a spotlight on Gen Z and Millennial Shoppers. Join us as we dive deeper to get a better understanding of the why behind the grocery shopping behaviors of these important cohorts of younger shoppers using Pogo’s AI-powered consumer research platform to get real-time shopper feedback.