Retailers Invited to Learn Best Practices from Whole Foods Market, Delhaize America, Quirch Foods, Woods Fisheries, Audubon Nature Institute, and Pontchartrain Blue Crab


Seattle, Wash. – August 1, 2016 – Trace Register, the global leader in seafood traceability, will host its third annual Traceability Leadership Forum from 8:00am to 11:30am on Wednesday, August 10, 2016 at the New Orleans Marriott in New Orleans, Louisiana. This year’s event will take place as part of the Pre-Summit Sessions of the Food Marketing Institute’s and Grocery Manufacturers Association’s 2016 Global Sustainability Summit.   

“As a featured educational opportunity for the nation’s food retailer, seafood, and sustainability executives, FMI is pleased to partner with Trace Register for the 3rd Annual Traceability Leadership Forum,” FMI’s Rick Stein, Vice President, Fresh Foods, said. “Retailers and stakeholders are committed to better understanding how technological advancements are streamlining the intensive process of verifying product requirements and ultimately enhance the consumer experience.”

Retailers and trading partners are invited to attend the forum and will have the opportunity to discuss and learn about the latest developments in traceability with regards to managing specifications in seafood supply chains, meeting regulatory compliance including the Food Safety Modernization Act (FSMA), and the power of digital certificates in achieving corporate and social responsibility goals.

“We have a great line-up of speakers. Participants will learn how big data is becoming a powerful tool in seafood supply chains to deliver more consistent seafood while minimizing risk,” states Phil Werdal, CEO of Trace Register. “We will also share how powerful data analytical tools flag problems before they happen.”

Interested retailers can view a list of speakers and topics and register for the Traceability Leadership Forum (part of the Pre-Summit Sessions).


Ryan Boudreaux, Whole Foods Market

Gary Bauer, Pontchartrain Blue Crab, Inc.

Is Implementing Digital Traceability Overwhelming? (Fact or Fiction)


Dag Heggelund, PhD., Trace Register

Peter Larkins, Trace Register

Seafood Supply Chains Meet Big Data Analytics


Ryan Stover, Whole Foods Market

George Parmenter, Delhaize America

(Hannaford | Food Lion)

Variation in Seafood Supply Chains

Howard Tenen, Quirch Foods

Meeting Current and Future Regulatory Compliance with Digital Traceability


Reese Antley, Wood's Fisheries

Laura Picariello, Audubon Nature Institute

Digital Certificates, Validating a Fishery Improvement Project (FIP)


Peter Larkins, Trace Register

Digital Certificates, Helping Combat Human Trafficking