Insights from 2021 Power of Health and Well-being Find Consumers’ Health and Well-being Goals at an All Time High

ARLINGTON, VA— Today, FMI—The Food Industry Association, announces our 2021Power of Health and Well-being 2021 Cover health and well-being initiative that includes research insights and programmatic support for the food industry. This initiative comes at an opportune time as shoppers are putting more effort into selecting nutritious and healthy options and the supermarket is evolving as a destination for health and well-being. Industry-wide, valuable contributors are bringing solutions to the marketplace, from suppliers and manufacturers to merchants and community partners to retail pharmacists and registered dietitians.

“Now, more than ever, the food industry is positioned to build on the trust and partnership of being on the shoppers’ side, helping them achieve their personal goals when it comes to shopping, cooking and eating to stay healthy and well,” says Krystal Register, MS, RDN, LDN, director of health and well-being for FMI. “With growing consumer interest in the connection between food and health, there is opportunity to help shoppers make small changes to embrace science-based recommendations for improved overall well-being.”

FMI’s Health and Well-being Initiative

To support the food industry, FMI has a robust health and well-being agenda that includes the following:  

  • Power of Health and Well-being, released today, examines emerging consumer health and well-being trends and sets the stage for future innovation.
  • Retail Contributions to Health and Well-being, to be released in July, looks at health and well-being initiatives and go-to-market strategies in the food industry. 
  • Food as Medicine, to be released in August, is a collaboration funded by the Academy of Nutrition and Dietetics Foundation (ANDF). This report examines both consumer insights and industry operations efforts, highlighting opportunities to leverage food for health in retail programs. 
  • FMI is also contributing insight and expertise to important new resources led by ANDF on Food as Medicine retail programs as well as key training and professional development opportunities for registered dietitian nutritionists.
Power of Health and Well-being 2021 Insights

The pandemic has highlighted growing consumer interest in health and well-being with a new focus on the scientific connection between nutrient-rich foods and improved health. Shopper trends point to a strong desire to strengthen immunity and prevent disease, while preparing more meals at home and placing higher value on enjoying food with others. As 44% of consumers point to health and nutrition priorities for their meal ideas, retailers and suppliers continue to develop health-focused strategies to help shoppers stay inspired with easy meal solutions. With new and expanded cooking knowledge and skills, 41% of consumers expect to cook more at home in the future than they did during the pandemic. This report explores many timely industry initiatives that hold promise for a continued focus to meet consumer health and well-being needs.

For Media:

Members of the press may contact FMI for a gratis copy of the 2021 Power of Health and Well-being. Resources are available at