Private Brands

Private Brands at FMI is a platform in which manufacturers, retailers and sales agencies can work together to strengthen this growing part of the retail industry. Whether you are just beginning to explore Private Brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partner and supplier.


If you are an FMI Member but not currently a part of the FMI Private Brands group, contact Doug Baker to discover more.

Learn more about the benefits of membership by visiting the Private Brands Community page.

Just Released

Private Brand Strategies 2015
This report builds on the 2014 research conducted by the FMI Private Brands Council. In this study, gain an understanding of the private brand manufacturers' perspective in regards to Store Brands best practices. 

Download your complimentary copy today!


Engaging in Collaborative Business Relationships
FMI Industry Study Private Brands Cover
This report is designed to be read and used by leaders within retailer, distributor and supplier businesses looking for ways to drive success and growth in their Private Brands programs.

Available now in the FMI Store!
Store Brand Strategies 2014
Store Brand Strategies 2014 Report
No longer simply the cheapest option, today’s store brands provide value that often surpasses national brands. FMI’s Store Brand Strategies 2014 Report provides practical knowledge and fresh perspectives on topics that will improve your bottom line.


Private Brands DC Summit

Join us for this exclusive member event on October 22-23 in Arlington, VA. In addition to guest speakers from members of Congress and the FDA, we will also have working sessions with our Government Relations Department, Food Safety Department, and others here at FMI. As a fun event following dinner, we have organized a night time monument tour for those that would like to participate.  

Read more about the Private Brands DC Summit

FMI Connect Mini Hero Banner2016

FMI Connect will bring together 15,000 participants and 900 exhibitors from every channel of food retail to uncover solutions for the entire store.

Private Brands Committees

For its membership, FMI provides opportunities to share perspective and advise other FMI committees and councils in areas such as food safety, government relations, sustainability and more as it relates to Private Brands. We bring together the thought leaders across our industry to discuss and share perspectives on issues, identify emerging trends and leverage the knowledge, insights and perspectives from across our community. To learn more about our committees, please contact Doug Baker.

Education & Research

Our Education and Research Project Committee defines key areas of research specific to Private Brands. They plan, advise and execute research programs within the Private Brands Summit, the FMI Show and Future Connect as well as liaise and represent Private Brands to the FMI Government Relations and Public Policy group.

Industry Collaboration

Our Industry Collaboration Project Committee identifies key areas of collaboration among trading partners. They liaise and represent Private Brands within the areas of sustainability, food safety, SQF and Rapid Recall Exchange, health and wellness and supply chain.

Membership & Governance

Develop statues and by-laws for the Private Brands groups in addition to membership recruitment and retention.