Private Brands

Private Brands at FMI is a platform in which manufacturers, retailers and sales agencies can work together to strengthen this growing part of the retail industry. Whether you are just beginning to explore Private Brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partner and supplier.

For questions or more information, please contact FMI’s Vice President Industry Relations for Private Brands, Technology, Doug Baker.
  • Power of Private Brands 2017

    Conducting numerous forms of research and analysis with partners Information Resources Inc. and Daymon Worldwide, this report looks at the private label business through four lenses:
    From the Register: A deep dive into the wide-ranging implications of sales data across segments and categories
    From the Consumer: A new look at the private brand consumer based on a national survey and analysis of social media
    From the Industry: An insightful perspective on industry attitudes and performance based on a trading partner survey that exposes differing viewpoints
    From the World: An eye-opening view of the forces shaping global retailing and how private brands has unique opportunities with changing shoppers around the world.
  • Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success

    An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage. As this commercial intimacy increases, the consumer’s perception of the balance between digital trust and digital risk is increasingly critical. Developed under the Gerald E. Peck Fellowship with Saint Joseph's University and authored by Nancy Childs, Ph.D, Gerald E. Peck Fellow, this report is the final report in a series of three studies and analyzes the current digital grocery landscape including shopper behavior, smartphone penetration/use and grocery app awareness, usage and barriers to use.
  • SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

    SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food. The book has been completely updated to incorporate recommendations from the 2013 FDA Food Code and features new graphics, images and a new design. Fundamentals provides training for managers, supervisors and any individual assigned to perform the 'person-in-charge' role for ALL types of food establishments. This book incorporates the best food safety and sanitation practices for the overall food industry. It is filled with foodservice and retail industry photos and easy-to-read charts. Fundamentals prepares food managers to successfully complete the companion nationally certified exam provided by the National Registry of Food Safety Professionals. Choose SafeMark Food Safety Fundamentals and enhance your training program today!
  • Engaging In Collaborative Business Relationships

    There are three overall goals for the content of this report including investigate the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers; uncover the specific approaches to Private Brand collaboration and highlight successes or gaps versus global approaches or versus successful approaches used by Retailers and National Brands; and propose additional work steps and tasks required of both parties to drive collaborative business planning in Private Brands and drive more sales.
  • Private Brand Strategies 2015

    In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline. While the study was thorough and extremely informative, it did not include the voice of the private brand manufacturer. So the FMI Private Brands Council decided to conduct a research study in 2015 to gain an understanding of the private brand manufacturers' perspective in regards to Store Brands best practices. - View More
  • Be Prepared for Crisis

    Store EntryEven as food retailers, we need to be prepared to ensure the safety and security of our employees and customers. At FMI’s 2017 ASAP Conference, Mark Seguin, founder and CEO of TBG Solutions Inc., presented a two-part workshop on “How to Survive an Active Shooter Situation.” 
  • The Mystery of Private Brands

    pantryNext time you’re visiting a friend or family member’s home, I dare you to take a peek in their pantry or refrigerator and see how many private brand products you find. My guess is you’ll discover quite a few. You may even lose count. That’s because, according to the recently released Power of Private Brands report, nearly all U.S. households (96 percent) are purchasing some form of private brand product at retail outlets that sell food.
  • Constructing a Food Choice Architecture

    20161208-FMI-0202_ed_WEBThroughout his four+ years directing Google’s global corporate meals program, Michiel Bakker, director of global food services, noted that “food at work really works” – in terms of building culture, happiness and supporting health and wellness among its employees. Mr. Bakker explained during his Midwinter Executive Conference presentation that the 165,000 meals served per day to 110,000 individuals is certainly an investment in the company’s overall mission to incubate creativity and feed talent


Private Brands Membership

If you are an FMI Member but not currently a part of the FMI Private Brands group, contact Doug Baker to discover more.

Learn more about the benefits of membership by visiting the Private Brands Membership page.