Private Brands

Private Brands at FMI is a platform in which manufacturers, retailers and sales agencies can work together to strengthen this growing part of the retail industry. Whether you are just beginning to explore Private Brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partner and supplier.

For questions or more information, please contact FMI’s Vice President Industry Relations for Private Brands, Technology, Doug Baker.
  • Private Brand Strategies 2015

    In 2014, FMI Private Brands Council conducted an extensive research study to identify the distinctions between Grocery Retailers experiencing Store Brands growth versus those with Store Brand sales that are flat or are in decline. While the study was thorough and extremely informative, it did not include the voice of the private brand manufacturer. So the FMI Private Brands Council decided to conduct a research study in 2015 to gain an understanding of the private brand manufacturers' perspective in regards to Store Brands best practices. - View More
  • Engaging In Collaborative Business Relationships

    There are three overall goals for the content of this report including investigate the current levels of business collaboration between Retailers/Distributors and Private Brand Suppliers; uncover the specific approaches to Private Brand collaboration and highlight successes or gaps versus global approaches or versus successful approaches used by Retailers and National Brands; and propose additional work steps and tasks required of both parties to drive collaborative business planning in Private Brands and drive more sales.
  • SafeMark Food Safety Fundamentals - Essentials of Food Safety and Sanitation - (3rd Ed.)

    SafeMark Food Safety Fundamentals (Fundamentals) is the food safety training book for anyone who prepares, serves or sells food. The book has been completely updated to incorporate recommendations from the 2013 FDA Food Code and features new graphics, images and a new design. Fundamentals provides training for managers, supervisors and any individual assigned to perform the 'person-in-charge' role for ALL types of food establishments. This book incorporates the best food safety and sanitation practices for the overall food industry. It is filled with foodservice and retail industry photos and easy-to-read charts. Fundamentals prepares food managers to successfully complete the companion nationally certified exam provided by the National Registry of Food Safety Professionals. Choose SafeMark Food Safety Fundamentals and enhance your training program today!
  • Digital Grocery Commerce: Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success

    An exploding era of internet activity continues to advance grocery shopping app opportunities which provide consumer personalization, convenience, and economic advantage. As this commercial intimacy increases, the consumer’s perception of the balance between digital trust and digital risk is increasingly critical. Developed under the Gerald E. Peck Fellowship with Saint Joseph's University and authored by Nancy Childs, Ph.D, Gerald E. Peck Fellow, this report is the final report in a series of three studies and analyzes the current digital grocery landscape including shopper behavior, smartphone penetration/use and grocery app awareness, usage and barriers to use.
  • Are You A Digitally Enabled and Engaged Retailer?

    Online Shopping with Grocey CartWe want answers to those questions to better enable our members, which is why FMI is embarking on a multidimensional, multi-year digital shopper and digitally enabled retailing journey with Nielsen. We’ll explore the business imperatives that are crucial to understanding retailers’ positioning today and to have a strategic vision for the future – capabilities among people, processes, and technologies; priorities for connected commerce solutions; and to anticipate the barriers and pitfalls to avoid.
  • Transparency in the Grocery Aisles

    20151208-FMI-126-WEBIn 2014, the Trading Partner Alliance (TPA), a joint industry relationship group made up of the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) that focuses on shared retailer-manufacturer supply chain efficiency issues, information technology and the adoption of environmentally-friendly business practices, came together to identify a solution to address the growing demand for information. Given the limited space actually available on-pack and the amount of information consumers want, it became apparent we had to not only think “outside the box,” but we needed to explore options beyond the traditional label.
  • Private Brands Winner in Excellence in Exporting

    E AwardsThe President’s “E” Award recognizes companies for “Excellence in Exporting.” During World War II 4,000 “E” Awards were awarded to war plants in recognition of production excellence. As a winner of the “E” award companies receive and were authorized to fly the white and blue “E” pennant which quickly became a badge of patriotism in action.


Private Brands Membership

If you are an FMI Member but not currently a part of the FMI Private Brands group, contact Doug Baker to discover more.

Learn more about the benefits of membership by visiting the Private Brands Membership page.