Health & Wellness

Discover how we can help you maximize opportunities throughout your store to improve shopper loyalty via your health and wellness offerings and programs. 


FMI Health And Wellness Resources 

  • Shopping for Health 2016

    Shopping for Health, a survey of American grocery shoppers that has been conducted for over 20 years by Rodale, Inc. (publisher of health and wellness lifestyle brands Prevention, Men’s Health, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life) and the Food Marketing Institute (FMI), examines the various ways in which health & nutritional concerns affect food buying and eating decisions; gauges food shoppers’ awareness, interests & attitudes regarding food, health & nutrition; understands efforts to manage eating & diets; and measures parents’ attitudes and activities regarding meals for children.

  • 2014 Report on Retailer Contributions to Health and Wellness

    This 2014 Report on Retailer Contributions to Health & Wellness represents an evolution of the previous survey reports. At its core, the information gathered for this report will help to demonstrate how food retailers are contributing to the health of their customers. One goal is to share this information with media, legislators and the public to highlight the positive impact of our industry.

Celebrating National Family Meals Month in September

NationalFamilyMealsMonth-LogoLaunched in September 2015, National Family Meals Month™ is an industry-wide movement to raise awareness of the benefits of frequent family meals. Join us, your industry’s trade association, as we work collaboratively with food retailers and manufacturers from across the country to bring families back to the table to share one more meal at home per week.

For food retailers and manufacturers, the FMI Foundation created complimentary toolkits to inspire and demonstrate how retailers and manufacturers can implement National Family Meals Month™ in September. Pick your toolkit path, and explore how FMI Family Meals can help you help your customers.

In addition, the FMI Foundation created a consumer website at to highlight the benefits of family meals and showcase the activity as the movement grows.

More Resources

  • Frozen Foods: A Solution for Healthy, Easy Meals Shoppers Seek

    Frozen Food AisleToday’s shoppers are looking for healthy, easy meal solutions, and since March is National Nutrition Month and National Frozen Food Month, it is an excellent time to take a fresh look at frozen foods. Frozen foods currently represent 6.2 percent of sales at food retail. When you consider that frozen foods can offer shoppers A) a nutritious option and B) a convenient meal solution, the opportunity to make frozen foods aisle part of your grocery store’s health and wellness offering is clear.
  • Put your Best Fork Forward – Celebrating National Nutrition Month 2017

    Best Fork ForwardThis year’s National Nutrition Month theme, Put Your Best Fork Forward, is a nice reminder that making small shifts in food choices, one forkful at a time can result in big changes towards a healthy diet. 
  • 2017 Top Trends in Fresh: Holistic Health

    Fresh FoodsAccording to 2017 Top Trends in Fresh, 230 million individuals will be living with chronic illnesses by 2030, and it’s no surprise to hear, that healthcare premiums are also soaring. In response, consumers are focusing on self-care and holistic foods. Now when I visit my doctor the conversation is usually around what foods will benefit my health. It’s amazing how many choices in the Fresh Department help consumers prevent and manage disease states, increase nutrition needs, and increase vitamin intake without the need to swallow a handful of supplements. Food is powerful and it’s proving its ability to prevent specific illnesses.


The FMI Health & Wellness Council provides key input into the development of association and industry-wide strategies in the area of health and wellness.  Our vision statement can simply be stated as “The supermarket will be the destination for health and wellness in the community.” Learn More