Power of Private Brands 2023: What's Ahead for Shoppers and Private Brands

Description:

Shoppers are definitely more upbeat about private brands. The feedback indicates that accelerated private brand trial during the COVID-19 pandemic is having enduring positive impacts. However, it will be important for the food industry to drive further private brand trial, convert more shoppers to frequent private brand buyers, and understand changing shopper notions of value — all of which are explained further in this Power of Private Brands report.