Twitter chats have their pros and cons. They can be an incredibly effective tactic for generating awareness and engagement about a certain topic or resource, but they aren’t as simple as sitting down for an hour and posting some tweets. With the right formula, a Twitter chat for a food retailer can be a great communications tactic, as I heard recently from Amy Bailey, social media manager for Skogen’s Festival Foods
, as she recapped the Twitter chat the company hosted with its team of registered dietitians and KIND Snacks. Here are some insights Bailey shared with me.