Consumers have always mentally weighed and emotionally entertained multiple factors when making their decisions about the food products they are considering. For years, those variables could easily be summarized in the easy formula of three words; price, taste and convenience. Those three factors still loom large in the shopper’s thought process, but an evolution in consumer thinking is pushing a number of new considerations, resulting in a much more complex, multi-factored consumer value equation. New research by Deloitte
, developed in collaboration with FMI
, probes the breadth, depth and richness of those new factors.