The chances are really good that the shopping responsibility for these backyard grill-fests didn’t fall squarely with just one person, but were a cooperative effort among the household’s multiple shoppers. According to FMI’s U.S. Grocery Shopper Trends
report, 85 percent of all adults in the U.S. report that they have at least half the household responsibility for grocery shopping. Last year we identified that the “primary shopper paradigm” where one person –usually Mom – handled all the food selecting, planning, cooking, and shopping –was giving way to a new “shared shopper paradigm,” in which households delegate or collaborate on food shopping.